Pen and paper sketches to get concept and theme of ice cream brand going.

Choosing fonts that emphasize roundness and simplicity is key, as these elements visually align with the soft, creamy texture of ice cream. The rounded fonts reflect the playful, light-hearted spirit of the brand, and their simplicity ensures that the focus remains on the flavors and their global origins. Rounded edges also subtly mirror the circular or spherical shapes associated with the scoops of ice cream.

Final logo displaying roundness to resemble not only our globe and the world, but also scoops of ice cream.